Last weekend, the LAUNCH crew packed up their sunscreen and headed down south to Panama City for some fun in the sun. Well, some fun and a bit of work at Captain Punch Beard’s Party Plank event hosted by Sour Punch and created by LAUNCH.
2012 digital and mobile shopper marketing trend: Self expression
Digital & Mobile, Owned Media, Social Media, Trending & Insights, Uncategorized | January 19th, 2012 | By Launch
Brands that enhance the quality of emotional connections between consumers will benefit greatly in 2012. The desire for self expression in the home and especially in the kitchen is the key for many shoppers who want to their personal style to shine. Content that empowers shoppers together with the expanding smartphone usage and lifestyle sites such as Pinterest and will be setting new standards for self expression.
Modeling and Animating the “Tackle” Logo
Digital & Mobile, Promotions | January 9th, 2012 | By Launch
Hello peoples. I’m going to attempt to show you my process and workflow for taking a static logo and animating it in 3D space. I’ll include very basic examples for ease of understanding and will avoid deep program descriptions or explanations. This will be a totally noob-friendly overview of how something like the “Tackle the Morning Rush” 3D animated logo gets produced. (Watch in HD for maximum epicness.)
(watch in hd for maximum epicness)
LAUNCH Honored at the 2011 W3 Awards
Conference & Events | January 4th, 2012 | By Launch
w3 awards silver
Each year the W3 Awards, judged by the esteemed International Academy of the Visual Arts, honors outstanding creative work on the web in a number of different categories for marketing programs, websites and videos. This year, LAUNCH is proud to announce that we’ve taken home two awards for excellence on the web for our work with Sara Lee!
Are Jingles Back?
Branding & Packaging, Owned Media, Trending & Insights | November 30th, 2011 | By Kevin Keating
Is she responsible for one of the more memorable jingles of all time?
Maybe it’s just me, but I think there’s a little bit of a trendlet happening right now in the world of advertising. Jingles have made a comeback of sorts. And I’m thrilled. Read More »
What tablets mean for marketers this holiday season
Digital & Mobile, Trending & Insights | November 30th, 2011 | By Launch
In the last week of October, the Pew Research Center’s Project for Excellence in Journalism released a study called The Tablet Revolution. This study gives great insight on tablet usage. While the study focuses primarily on how people read and receive news on their tablets, we can get key takeaways on how tablets will play a role in shopping this holiday season.
Conferences, Expos & Awards!
Conference & Events | November 1st, 2011 | By Launch
October has been a busy month. LAUNCH attended and participated in two industry events to gather new insights and proudly display our work. The National Association of Convenience Stores (NACS) conference is one of the 50 largest annual trade shows in the U.S; LAUNCH attended to check out the most comprehensive representation of products and services for the convenience industry. Read More »
What the new Facebook features mean for marketers
Digital & Mobile, Social Media, Trending & Insights | October 19th, 2011 | By Launch
Timeline and apps: These are two of the biggest changes to affect the future of Facebook. They will not only change the way people interact with their friends and family on the social network, but also how people will interact with brands.
There were a slew of new changes and enhancements that Mark Zuckerberg and co. announced in late September, but let’s focus on these two features that most marketers need to be conscious of and how they could impact future campaigns: