In this season of celebration and reflection, we’re grateful for the year that’s “wrapping up,” and looking ahead to What’s Next—wishing you a healthy and prosperous 2011.
Please enjoy our “Festive Facts” video greeting with surprising holiday shopper stats. They’re the kind of strategic insights we use every day to engage and motivate
shoppers just like yours.
Happy Holidays!
– The Launch Flight Crew
Every month or so, we’ll be sitting down with a Launch employee to learn a little bit more about him or her. Consider it a small peek into the minds and lives of some of Launch’s finest. Our lucky first interviewee is Kerry McCrory, Digital Motion Art Director.
Released in 2010, Creative Magazine has ranked Launch Creative Marketing as one of the magazine’s top 50 P.O.P. Agencies. This title is awarded based on total revenue from point-of-purchase projects, commonly referred to as P.O.P.
“We are honored to be ranked in the Top 50 for the second consecutive year,” said Kevin Keating, president. “Retailers everywhere understand the increased importance of P.O.P.”
As Friday morning dawned clear and bright, it held shining promise for every employee here at Launch: the chance to don sweet tee shirts and ridiculous glasses to party it up at the 26th annual World’s Largest Block Party! Held right down the street at Old St. Pat’s Church, the night’s massive music spectacle featured performers Jeffrey David, Angel Taylor, Kris Allen and the Barenaked Ladies. The resulting mix of music, complimentary drink tickets and perfect weather made for a Friday truly worthy of the phrase ‘”TGIF.”
On the night of June 8, 2010, twenty-five trustees and a group of fifteen Launch interns and employees took to WTTW’s famous stage to take donations for Chicago’s premier public television station.
Under the sweltering glare of spotlights and amid a flurry of phone calls we sat, an unlikely assortment of telephone operators taking excited orders from viewers across the Chicagoland area. Dispersed among us were established-looking men in tailored suits, patiently recording credit card numbers next to women more appropriately dressed for a dinner party, while the Carolina blue of our Launch uniform polos conspicuously drew the attention of the cameramen throughout the night.
The Launch office is buzzing this week with the sounds of new voices and fresh pats on the back – plus a few people asking, “What the heck is Workamajig?”. That’s because we have added a number of new full-time employees to the company.
The 2010 Summer Intern Team with Launch Creative Marketing President Kevin Keating. Clockwise from top left: Niti Bhargava, Erin Green, Kevin Keating, Thomas Hord, Michael Huffman, Marina Beric, Andrea Roth, Diana Maes, Dana Robinson, Stephanie Tussing. (Interns Not Pictured: Mark Hornsberger and Michelle Podmokly)
My name is Erin and I am one of many new interns joining the Launch Flight Crew for the summer. I’m an Account intern on the ConAgra team (with a little bit of Salcomp mixed in), so I’m learning all about how an award-winning agency works. I started in mid-May, so I’ve only been here for about a month, but already I’ve learned so much. As a just-graduated University of Michigan Communications major hoping to start a career in the marketing field, this is the perfect internship for me.