Brands that enhance the quality of emotional connections between consumers will benefit greatly in 2012. The desire for self expression in the home and especially in the kitchen is the key for many shoppers who want to their personal style to shine. Content that empowers shoppers together with the expanding smartphone usage and lifestyle sites such as Pinterest and will be setting new standards for self expression.
Timeline and apps: These are two of the biggest changes to affect the future of Facebook. They will not only change the way people interact with their friends and family on the social network, but also how people will interact with brands.
There were a slew of new changes and enhancements that Mark Zuckerberg and co. announced in late September, but let’s focus on these two features that most marketers need to be conscious of and how they could impact future campaigns:
Last weekend I attended BERNINA University, BERNINA’s annual convention for Dealer’s, located in Orlando, Florida this year. In this four day event, Dealers learn about new sewing machine products and accessories, gain insights on sales and business management, take creative classes, and socialize and learn from other Dealers. This year’s theme “Innovation Celebration” was kicked off with an extravagant performance of dancers and singers in dazzling costumes. The catchy tune of the opening song is still stuck in my head. The real excitement came from the audience when the sleek and fresh looking 3 Series machines were introduced. One Dealer excitedly whispered to her friend “It looks like the IPod of Sewing Machines!” The 3 Series machines are not only visually appealing, their ease of use and long list of machine features are truly innovative for an entry level sewing machine. Another gasp of awe, especially among the younger Dealers came when the new DesignSkins technology was presented on stage. On the DesignSkins website consumers can choose from hundreds of designs or even upload their own photos to create a “skin” for their sewing machine. Imagine a sewing machine with a picture of your loved ones, pets, or even a favorite work of art that you created? Pretty neat, right? Read More »