Launch Creative has snatched up another award—this time a 2010 Design of the Times award. Our Sara Lee EarthGrains Eco-Grain packaging won a Best of the Times Bronze award. Created to promote Sara Lee’s use of sustainably farmed Eco-Grain in its breads, the refreshed EarthGrains Eco-Grain packaging uses a neutral color palette to provide shoppers with visual cues about the line’s “natural” and “healthy” attributes. While keeping with the original EarthGrains brand image, the streamlined design looks cleaner and more contemporary, making it easy for consumers to find EarthGrains Eco-Grain product on the shelf. The packaging also calls out the line’s product benefits, enabling Sara Lee to attract shoppers, drive sales and create a new favorite bread among healthy eaters.
Believe it or not, you can help preserve the earth with bread. Sara Lee® is the first ever packaged food company to bake with Eco-Grain™ wheat in an effort to preserve the environment. They’ve added Eco-Grain wheat into their EarthGrains® bread. In conjunction with this effort, Launch is helping get the word out about EarthGrains plot to preserve the earth one field at a time.
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Launch creates “Mini Miracles,” with an Integrated Holiday Promotion for ConAgra
Program included weekly sweepstakes, FSIs, in-store displays, FREE holiday success guide, and promotional website. Brands featured Swiss Miss, Peter Pan, Orville Redenbacher’s, Reddi-wip, and Poppycock.
Launch Helps Healthy Choice Target Office Workers with In-store Displays
Shopper Marketing magazine pointed out, “… the in-store team and Launch Creative Marketing really drove a lot of the initial communication platform…”.
Launch Designs New Paper Mate Expressions Products for Sanford
Breakthrough designs included both package blister cards and product graphics for pen barrels for this top-selling brand.
Launch Creates New Trade Advertising for World’s Finest Chocolate
New campaign focused on the quality of the company’s chocolate and the profitability that can be achieved by partnering with the #1 chocolate fund raising company, helping World’s Finest reach new levels of success.
Launch Reinvents Bread Aisle in Albertson Stores for Sara Lee
Program in Las Vegas market featured an all-new in-aisle header and blade sign system that re-organized the aisle by shopping needs and eating occasions rather than product segments.
Launch Partners Celebrity Chef Giada De Laurentiis with Pyrex Bakeware for World Kitchen
Partnership included multi-year endorsement deal and promotional programs for new Pyrex Accents line of products.
Launch Designs New Line Of Bread Packaging for Sara Lee, the #1 Bakery Brand in the U.S.
Designs included new brand identities for platforms, and crossed several bakery segments including traditional bread, wide pans, buns, bagels, muffins, and breakfast breads.
Launch Designs Brand Identity and More for State Street Bread Company, a Marriott Restaurant
New bakery and restaurant, State Street Bread Company, opened in Chicago with the help of Launch’s design work for brand identity, outdoor signage, menu board and collateral.
Launch Helps Swingline Stapler Give Consumers a “No Worries” Tax Break
“No Worries” sweepstakes offered consumers a $25,000 tax break to reduce Americans’ tax-time worries and give them a break on their tax payments. Over 550,000 consumers entered the sweeps via a promotional website and through mail-in entries.
Launch Partners Sanford with Subaru for “OutBack To School” Promotion
Prize partner Subaru offered up their Outback station wagon as the perfect prize for Sanford’s back to school selling season. In-store modular displays supported the sweepstakes along with a promotional micro-site. The winner could not have been luckier as he was a father of 6 children.
Package Design Magazine features Launch’s branding and packaging work for World’s Finest Chocolate, including updating the brand identity.
Launch Takes Jelly Belly International with Flavor Adventure Promotion
The promotion – the first-ever multi-market international effort for Jelly Belly – aimed to increase sales, awareness and buy-in from brokers, sales forces, and retailers. The promotion resulted in sales increases ranging from 19% to 25% throughout Canada, Germany, Japan and the UK.