Brands that enhance the quality of emotional connections between consumers will benefit greatly in 2012. The desire for self expression in the home and especially in the kitchen is the key for many shoppers who want to their personal style to shine. Content that empowers shoppers together with the expanding smartphone usage and lifestyle sites such as Pinterest and will be setting new standards for self expression.
In the last week of October, the Pew Research Center’s Project for Excellence in Journalism released a study called The Tablet Revolution. This study gives great insight on tablet usage. While the study focuses primarily on how people read and receive news on their tablets, we can get key takeaways on how tablets will play a role in shopping this holiday season.
Timeline and apps: These are two of the biggest changes to affect the future of Facebook. They will not only change the way people interact with their friends and family on the social network, but also how people will interact with brands.
There were a slew of new changes and enhancements that Mark Zuckerberg and co. announced in late September, but let’s focus on these two features that most marketers need to be conscious of and how they could impact future campaigns:
The first “wired” generation. Gamers. Influenced by mobile. Entitled. You can use many words to describe them, but the fact is: you can’t ignore them. Millennial Males are becoming increasingly important to more brands. There’s both a need and opportunity to communicate with them differently. Watch the latest LAUNCH video on Millennial Males and learn important marketing implications for this generation.
Ad campaigns and promotions relating to consumer packaged goods often focus on busy moms and silly, inept dads—but advertisers and marketers need to recognize that the American household has changed, from who is doing the shopping, to what a “household” means.
In this uncertain economy, consumers have tightened their belts, making fewer shopping trips and spending less per trip than before the recession. As shoppers make fewer large, planned trips, their basket sizes and rings decrease, and store brands become an increasingly attractive cost-saving option, brands should look to providing consumers with deals to establish loyalty, drive sales and generate buzz.
On September 20, members of the LAUNCH and PKG Brand Design teams attended the Private Brand Movement, an annual conference focused on news, trends and innovation in the world of Private Label packaged goods. The stellar lineup of presenters at the conference reinforced a couple of key ideas that LAUNCH and PKG hold true.
The LAUNCH / PKG Blog is written by employees of LAUNCH and PKG on advertising and marketing-related topics such as Industry Insights & Trending, Shopper Marketing, Agency Life and more. In it we express our views and opinions, and we invite you to share your thoughts on the topics covered here.