Last weekend, the LAUNCH crew packed up their sunscreen and headed down south to Panama City for some fun in the sun. Well, some fun and a bit of work at Captain Punch Beard’s Party Plank event hosted by Sour Punch and created by LAUNCH.
Modeling and Animating the “Tackle” Logo
Digital & Mobile, Promotions | January 9th, 2012 | By Launch
Hello peoples. I’m going to attempt to show you my process and workflow for taking a static logo and animating it in 3D space. I’ll include very basic examples for ease of understanding and will avoid deep program descriptions or explanations. This will be a totally noob-friendly overview of how something like the “Tackle the Morning Rush” 3D animated logo gets produced. (Watch in HD for maximum epicness.)
(watch in hd for maximum epicness)
American Graphic Design Awards Tap LAUNCH
Conference & Events, Digital & Mobile, Promotions | January 21st, 2011 | By LaunchWe just received our copy of the November|December issue of Graphic Design USA. And we’re excited to be in it.
Launch Picks Up 6 Davey Awards
Conference & Events, Digital & Mobile, Promotions | December 15th, 2010 | By Victoria Vitsur
Each year, the Davey Awards honor small firms that have big ideas. We’re proud to announce that Launch received a slew of them this year.
The Davey Awards are the largest and most prestigious awards competition exclusively for the “Davids” of creativity. Just as David defeated the giant Goliath with a little rock and a great idea, the Davey Awards take their name from the Biblical story of David and Goliath, honoring small firms that utilize innovative ideas rather than million-dollar budgets.
Experience Launch’s Event Marketing in the New Superbook!
Digital & Mobile, Promotions | November 23rd, 2010 | By Launch
Event Marketer's Superbook, Launch's Listing
Why read about our Event Marketing Programs when you can experience them for yourself? At Launch Creative Marketing, we’re showing off our experiential side this week as Event Marketer‘s The Event Industry Superbook is published. Launch’s listing features a QR code that takes visitors to a video we produced showcasing our event marketing activities—the 2010 Summer Dew Tour in particular.
Success on a small budget: BERNINA Swiss Auction to be featured in PMA Webinar on November 9
Conference & Events, Promotions | November 3rd, 2010 | By Launch
The Launch-created BERNINA Swiss Auction promotion, winner of both the 2010 Gold REGGIE for small budget promotions and a Silver Globe award, will be the subject of a Promotion Marketing Association (PMA) webinar next week. Scheduled for 1 p.m. CT on November 9th, this webinar will feature Launch’s SVP/Chief Creative Officer Tom Baer and BERNINA’s VP Marketing Gail Wheeler as presenters. Read More »
What are State Fair Corn Dogs great for dipping into? How about $500,000?
Promotions | October 22nd, 2010 | By Launch
That’s what Sarah S. from Tennessee won when she purchased one of her many boxes of State Fair Corn Dogs. On the main stage at this year Food City Food Show in Knoxville, Tenn., Daryl Gormley (General Manger of Breakfast & Snacking for Sara Lee) presented a check to Sarah for $500,000. She’s this year’s grand prize winner of the hugely successful State Fair Dream Home promotion. Launch created this promotion, which has enjoyed more than 1.5 million online game plays since the program began. Read More »
Launch’s BERNINA Swiss Auction Promotion Wins Silver Globe Award
Conference & Events, Promotions | October 22nd, 2010 | By Launch
When Launch created the “Swiss Auction” promotion for BERNINA, we knew we had come up with something unique and different that would drive traffic to dealers and help them sell BERNINA sewing machines. We just didn’t know that our industry peers would agree that it was a pretty special program.
Then in March of this year the program was awarded a Gold REGGIE. We thought that was pretty impressive, since we were competing with the best promotions in America. Now the Swiss Auction has been awarded a Silver Globe, an even more impressive feat, given the Globes are a worldwide competition between top award winners from 28 countries. With a panel of 140 judges from 22 countries, the Globes winners truly represent the best of the best. A total of 48 awards are given out, three in each of 16 categories, and in this year’s competition, the Swiss Auction was one of only five winners from the U.S.