You think Augmented Reality is cool, right? We do. What if you got to experience Augmented Reality in Times Square? Well that is exactly what happened to some lucky people who engaged with a Forever 21 billboard.
Here’s how it works:
A giant model (in Forever 21 clothes of course) walks on screen and interacts with the people who are looking at the screen and who are on the billboard too! The model then does a variety of things such as take a Polaroid picture of the crowd and occasionally picks out a person standing and drops them in her bag.
Talk about a way to get noticed. When a person only looks at a billboard for a few seconds, you need to stand out. This billboard not only stands out, but also engages potential customers. This is a great example of the new kind of messaging and advertising that is taking place and the type that consumers are relating to: not shouting to but engaging with.
This type of engagement could be executed on a smaller scale (isn’t everything compared to Times Square smaller anyways?) for an in-store/in-aisle experience, amongst other things. Who has other cool ideas of how this could be executed? Let us know in the comments!
A link to the video is below:
This entry was posted on Wednesday, July 21st, 2010 at 6:47 pm and is filed under Trending & Insights. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.