If you happened to watch the MTV video music awards (VMAs for all you non-Bieber fans) you saw a heavy integration with Twitter and another great example of how social media is definitely here to stay. Going in and out of commercial breaks they gave the TV audience updated Twitter numbers such as:
- Total tweets since the broadcast of the show started
- Number of tweets per minute by artist by #hastag
- They even gave an update on Kanye West’s twitter activity – which is always bizarre, but a nice integration none the less
All of the stats were tied together in a very cool and very interactive portion of the MTV website: the MTV VMA Twitter tracker. The highlights of the site included:
- Timeline of total tweets
- Updated “leader board” of which artist was getting the most tweets per minute – which usually depended on who was on stage
- Thumbnails at the top of the performers/presenters that show the number of tweets per minute
This might be the best example since Old Spice of traditional media and social media.
But will we be seeing more of these type of social media integrations in as networks and brands become more brave and are ready to take the next step of changing the way they interact with consumers/viewers?
We have seen Facebook connect integration on other events where you can read status updates of all of the people who are watching, but will we soon be seeing location based integration? What about a promotion for everyone who checks in at the Super Bowl on Foursquare gets 2 field passes for the second half or something perhaps more practical like everyone who checks in at at grocery store in a certain city is entered to win a year’s supply of X product?
Let us know other social media integrations that you would like to see in the comments!
This entry was posted on Monday, September 13th, 2010 at 10:31 pm and is filed under Trending & Insights, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.