The Launch-created BERNINA Swiss Auction promotion, winner of both the 2010 Gold REGGIE for small budget promotions and a Silver Globe award, will be the subject of a Promotion Marketing Association (PMA) webinar next week. Scheduled for 1 p.m. CT on November 9th, this webinar will feature Launch’s SVP/Chief Creative Officer Tom Baer and BERNINA’s VP Marketing Gail Wheeler as presenters.
BERNINA makes high-end sewing machines, some of which cost more than cars. The Swiss Auction Promotion featured a unique “reverse auction” tactic to drive traffic to dealers and sell machines during one of the toughest stretches of our recent economy.
Via the program’s case study, webinar attendees will learn how Launch put together an extremely effective promotional program within the confines of a smaller budget. While the Swiss Auction Promotion was sewing industry-specific, the thinking and processes involved in its creation translate to other industries, enabling all who attend to gain valuable knowledge.
The one-hour webinar is free, and registration is currently open at www.pmalink.org or this direct link:
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