Last weekend, the LAUNCH crew packed up their sunscreen and headed down south to Panama City for some fun in the sun. Well, some fun and a bit of work at Captain Punch Beard’s Party Plank event hosted by Sour Punch and created by LAUNCH.
What the new Facebook features mean for marketers
Digital & Mobile, Social Media, Trending & Insights | October 19th, 2011 | By Launch
Timeline and apps: These are two of the biggest changes to affect the future of Facebook. They will not only change the way people interact with their friends and family on the social network, but also how people will interact with brands.
There were a slew of new changes and enhancements that Mark Zuckerberg and co. announced in late September, but let’s focus on these two features that most marketers need to be conscious of and how they could impact future campaigns:
The Growing Influence of Mobile
Digital & Mobile, Trending & Insights | April 28th, 2011 | By Launch
Google released a new study that once again shows the ever increasing effect mobile is having on the shopper’s path-to-purchase and the influence on purchase. We’re all on our phones – and definitely have them with us – pretty much all day, everyday. People even sleep with their phone next to them. So what are they doing on them? Below are some numbers from Google:
Launch Dominates The Shopper Expo At Navy Pier
Trending & Insights | October 19th, 2010 | By Kevin Keating
Last week, Launch took flight at Chicago’s Navy Pier for the 2010 Shopper Marketing Expo. Inside a bustling Exhibit Hall, vendors and suppliers displayed the innovations, ideas and trends happening—or about to happen—at retail.
We believe so much in the importance of making a good first impression, we made a movie about it. Watch “Launch: In-Flight.”
Launch in flight movie: Shopper Marketing Expo 2010 from thelaunchblog on Vimeo.
Apple’s iAd platform – Revolutionary or just another ad network?
Trending & Insights | July 20th, 2010 | By Launch
Back in April of this year Steve Jobs introduced Apple’s new mobile advertising platform iAd. These ads will appear within apps people download to their iPhones, iPods and iPads. That begs the question: is it revolutionary and magical or is it simply just another ad network? The answer: both.
Forecasting foursquare
Digital & Mobile | January 21st, 2010 | By Launch
Image from www.foursquare.com
Is the next big marketing opportunity checking in? What began as an addictive mobile app in March has taken off into a social platform with somewhere around 170, 000 users*1. Foursquare is a social website and app meant for your phone, which as of Friday, January 8th has gone worldwide. This announcement caused a surge in usage to a post a second*2. You can download this application to your iPhone, Android enabled phone, Blackberry, Palm Pre, and to your Nokia N900 (unofficially*3). You can also access the website through any phone’s web browser. Read More »