Crafting has been an ever-growing trend in today’s market. According to the Craft and Hobby Association, even in the recession, sales at craft stores have increased, with a higher amount of visits per customer. With an expanse of niche hobbies, crafting embodies a variety of talents, from knitting, sewing, scrapbooking, beadwork, and even baking and decorating. With all the different options, it’s not hard to believe that crafting enthusiasts make frequent trips to the store. According to the survey, these crafting consumers spent a record $31 billion on their projects, with each project averaging about $30 to complete. Even crafting and decorating classes housed within these stores have grown in size throughout the past few years. The scrapbooking niche has risen to a $2.8 billion dollar industry, with stores supplying everything from patterned paper to personal die-cut machines. Even Martha Stewart has developed her own line of scrapbooking, wedding, and paper products that has grown into a trusted and loyal brand for crafters nationwide.
