October has been a busy month. LAUNCH attended and participated in two industry events to gather new insights and proudly display our work. The National Association of Convenience Stores (NACS) conference is one of the 50 largest annual trade shows in the U.S; LAUNCH attended to check out the most comprehensive representation of products and services for the convenience industry. Read More »
This week Forbes Online, which dubs itself as providing “Information for the World’s Business Leaders,” has released their list of the nation’s top 100 “Most And Least Reputable Big Companies,” and two of LAUNCH’s clients are on the “Most Reputable” list. We are proud to be working with Sara Lee and ConAgra Foods, companies which should be commended for being enterprising enough to provide a trustworthy and ethical experience for consumers while continuing to provide their quality CPG products.
Each year, the Davey Awards honor small firms that have big ideas. We’re proud to announce that Launch received a slew of them this year.
The Davey Awards are the largest and most prestigious awards competition exclusively for the “Davids” of creativity. Just as David defeated the giant Goliath with a little rock and a great idea, the Davey Awards take their name from the Biblical story of David and Goliath, honoring small firms that utilize innovative ideas rather than million-dollar budgets.
The Launch-created BERNINA Swiss Auction promotion, winner of both the 2010 Gold REGGIE for small budget promotions and a Silver Globe award, will be the subject of a Promotion Marketing Association (PMA) webinar next week. Scheduled for 1 p.m. CT on November 9th, this webinar will feature Launch’s SVP/Chief Creative Officer Tom Baer and BERNINA’s VP Marketing Gail Wheeler as presenters. Read More »
When Launch created the “Swiss Auction” promotion for BERNINA, we knew we had come up with something unique and different that would drive traffic to dealers and help them sell BERNINA sewing machines. We just didn’t know that our industry peers would agree that it was a pretty special program.
Then in March of this year the program was awarded a Gold REGGIE. We thought that was pretty impressive, since we were competing with the best promotions in America. Now the Swiss Auction has been awarded a Silver Globe, an even more impressive feat, given the Globes are a worldwide competition between top award winners from 28 countries. With a panel of 140 judges from 22 countries, the Globes winners truly represent the best of the best. A total of 48 awards are given out, three in each of 16 categories, and in this year’s competition, the Swiss Auction was one of only five winners from the U.S.
Launch Creative has snatched up another award—this time a 2010 Design of the Times award. Our Sara Lee EarthGrains Eco-Grain packaging won a Best of the Times Bronze award. Created to promote Sara Lee’s use of sustainably farmed Eco-Grain in its breads, the refreshed EarthGrains Eco-Grain packaging uses a neutral color palette to provide shoppers with visual cues about the line’s “natural” and “healthy” attributes. While keeping with the original EarthGrains brand image, the streamlined design looks cleaner and more contemporary, making it easy for consumers to find EarthGrains Eco-Grain product on the shelf. The packaging also calls out the line’s product benefits, enabling Sara Lee to attract shoppers, drive sales and create a new favorite bread among healthy eaters.
Checking the mail at Launch was extra-exciting this week, because we got the new issue of Creative Magazine! We are proud to have four of our displays featured in this month’s edition: Sara Lee’s EarthGrains wire rack, ConAgra’s Healthy Choice/Marie Callender’s display, Kellogg’s Holiday Spectacular display, and ConAgra’s RO*TEL pop-up display series.
The eye-catching EarthGrains display (above) is a wood and wire rack that offers an airy, open front, aiding in optimal shopability. The award-winning Healthy Choice and Marie Callender’s display (above) features an innovative split header which can be swapped out, allowing for customization. The RO*TEL pop-up display (below left) offers bold graphics and easy set-up for retailers. The Kellogg’s Holiday Spectacular display (below right) is a warm, cozy reminder of the comforts of the holiday season.
Released in 2010, Creative Magazine has ranked Launch Creative Marketing as one of the magazine’s top 50 P.O.P. Agencies. This title is awarded based on total revenue from point-of-purchase projects, commonly referred to as P.O.P.
“We are honored to be ranked in the Top 50 for the second consecutive year,” said Kevin Keating, president. “Retailers everywhere understand the increased importance of P.O.P.”
