Brands that enhance the quality of emotional connections between consumers will benefit greatly in 2012. The desire for self expression in the home and especially in the kitchen is the key for many shoppers who want to their personal style to shine. Content that empowers shoppers together with the expanding smartphone usage and lifestyle sites such as Pinterest and will be setting new standards for self expression.
w3 awards silver
Each year the W3 Awards, judged by the esteemed International Academy of the Visual Arts, honors outstanding creative work on the web in a number of different categories for marketing programs, websites and videos. This year, LAUNCH is proud to announce that we’ve taken home two awards for excellence on the web for our work with Sara Lee!
Timeline and apps: These are two of the biggest changes to affect the future of Facebook. They will not only change the way people interact with their friends and family on the social network, but also how people will interact with brands.
There were a slew of new changes and enhancements that Mark Zuckerberg and co. announced in late September, but let’s focus on these two features that most marketers need to be conscious of and how they could impact future campaigns:
It may not have been the new, redesigned phone everyone (including myself, sigh) was hoping for, but the updates for the iPhone 4S that were announced by Apple on Tuesday are pretty significant. They made the best smartphone ever made even better.
While the upgrades won’t necessarily have an impact overnight for brands, there are three significant improvements that will over time:
When you think of beauty products and marketing, the first thing that comes to mind is a high fashion model or celebrity beautified in a glossy ad. So how does a beauty company redefine the typical stereotype and break through the clutter? Take a look at Bare Escentuals®.
In a sea of pretty the company is breaking through with their new “be a force of beauty” campaign. Taking unconventional action to tell their story of beauty, 5 women were chosen to be the face of their new campaign based on blind casting calls. Bare Escentuals never saw their faces and picked them solely on their stories − a very radical move for a beauty company.
Google released a new study that once again shows the ever increasing effect mobile is having on the shopper’s path-to-purchase and the influence on purchase. We’re all on our phones – and definitely have them with us – pretty much all day, everyday. People even sleep with their phone next to them. So what are they doing on them? Below are some numbers from Google: