Photo Credit: http://stldesignworld.wordpress.com/tag/slow-food-st-louis/
The opposite of Fast Food is logically Slow Food. Just as the concept “Fast Food” evokes images of increasing obesity, rain forest devastation through over-grazing and unskilled burger-flipping jobs, Slow Food addresses an equally complex set of issues. A movement, a foundation, and a way of life, Slow Food is dedicated to protecting the right to (good) taste. Read More »
I buy about a third of my groceries online—everything from heavy bags of cat food to fresh produce to grass-fed beef is delivered to my apartment by Peapod, the leading grocery delivery service in Chicago. Not having a car or big-box stores readily available in the city definitely contributed to my cautious decision to try Peapod about six months ago, but the convenience, price, and surprisingly high quality kept me coming back. I love that I can shop on my lunch break, or on Peapod’s mobile app, and get my groceries delivered the next day without ever lifting a grocery bag. Peapod also takes manufacturer coupons, which I scout out with the best of them.
Launch Creative has snatched up another award—this time a 2010 Design of the Times award. Our Sara Lee EarthGrains Eco-Grain packaging won a Best of the Times Bronze award. Created to promote Sara Lee’s use of sustainably farmed Eco-Grain in its breads, the refreshed EarthGrains Eco-Grain packaging uses a neutral color palette to provide shoppers with visual cues about the line’s “natural” and “healthy” attributes. While keeping with the original EarthGrains brand image, the streamlined design looks cleaner and more contemporary, making it easy for consumers to find EarthGrains Eco-Grain product on the shelf. The packaging also calls out the line’s product benefits, enabling Sara Lee to attract shoppers, drive sales and create a new favorite bread among healthy eaters.
Believe it or not, you can help preserve the earth with bread. Sara Lee® is the first ever packaged food company to bake with Eco-Grain™ wheat in an effort to preserve the environment. They’ve added Eco-Grain wheat into their EarthGrains® bread. In conjunction with this effort, Launch is helping get the word out about EarthGrains plot to preserve the earth one field at a time.
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With little to no effort involved, Sharpie, Paper Mate and Expo products are getting a second chance at life. All three have teamed up with TerraCycle™ to ink a writing utensil industry first. TerraCycle™ takes products that normally can’t be recycled, like pens, and creates kitschy new products through a process called upcycling. The upcycling process even wastes less energy than traditional recycling. Sharpie, Paper Mate and Expo’s initiative doesn’t stop with a smaller carbon footprint and a solid tree hug. They’re donating cold hard cash to the charity of your choice just by turning in your perishing pens. So if Mother Earth isn’t the only deserving person on your charitable wish-list, you’ve got options. Read More »