October has been a busy month. LAUNCH attended and participated in two industry events to gather new insights and proudly display our work. The National Association of Convenience Stores (NACS) conference is one of the 50 largest annual trade shows in the U.S; LAUNCH attended to check out the most comprehensive representation of products and services for the convenience industry. Read More »
On September 20, members of the LAUNCH and PKG Brand Design teams attended the Private Brand Movement, an annual conference focused on news, trends and innovation in the world of Private Label packaged goods. The stellar lineup of presenters at the conference reinforced a couple of key ideas that LAUNCH and PKG hold true.
Last week, Launch took flight at Chicago’s Navy Pier for the 2010 Shopper Marketing Expo. Inside a bustling Exhibit Hall, vendors and suppliers displayed the innovations, ideas and trends happening—or about to happen—at retail.
We believe so much in the importance of making a good first impression, we made a movie about it. Watch “Launch: In-Flight.”
Launch in flight movie: Shopper Marketing Expo 2010 from thelaunchblog on Vimeo.
With little to no effort involved, Sharpie, Paper Mate and Expo products are getting a second chance at life. All three have teamed up with TerraCycle™ to ink a writing utensil industry first. TerraCycle™ takes products that normally can’t be recycled, like pens, and creates kitschy new products through a process called upcycling. The upcycling process even wastes less energy than traditional recycling. Sharpie, Paper Mate and Expo’s initiative doesn’t stop with a smaller carbon footprint and a solid tree hug. They’re donating cold hard cash to the charity of your choice just by turning in your perishing pens. So if Mother Earth isn’t the only deserving person on your charitable wish-list, you’ve got options. Read More »