The first “wired” generation. Gamers. Influenced by mobile. Entitled. You can use many words to describe them, but the fact is: you can’t ignore them. Millennial Males are becoming increasingly important to more brands. There’s both a need and opportunity to communicate with them differently. Watch the latest LAUNCH video on Millennial Males and learn important marketing implications for this generation.
Ad campaigns and promotions relating to consumer packaged goods often focus on busy moms and silly, inept dads—but advertisers and marketers need to recognize that the American household has changed, from who is doing the shopping, to what a “household” means.
It may not have been the new, redesigned phone everyone (including myself, sigh) was hoping for, but the updates for the iPhone 4S that were announced by Apple on Tuesday are pretty significant. They made the best smartphone ever made even better.
While the upgrades won’t necessarily have an impact overnight for brands, there are three significant improvements that will over time:
The opposite of Fast Food is logically Slow Food. Just as the concept “Fast Food” evokes images of increasing obesity, rain forest devastation through over-grazing and unskilled burger-flipping jobs, Slow Food addresses an equally complex set of issues. A movement, a foundation, and a way of life, Slow Food is dedicated to protecting the right to (good) taste. Read More »
“Cloud” is a popular buzzword at the moment. It’s at the center of multiple advertising campaigns. And cloud-specific software is available to help consumers optimize the cloud and integrate it with their devices, and Google’s release of the Chromebook was a statement that” all you need is cloud.” Read More »
I buy about a third of my groceries online—everything from heavy bags of cat food to fresh produce to grass-fed beef is delivered to my apartment by Peapod, the leading grocery delivery service in Chicago. Not having a car or big-box stores readily available in the city definitely contributed to my cautious decision to try Peapod about six months ago, but the convenience, price, and surprisingly high quality kept me coming back. I love that I can shop on my lunch break, or on Peapod’s mobile app, and get my groceries delivered the next day without ever lifting a grocery bag. Peapod also takes manufacturer coupons, which I scout out with the best of them.
What if I was to tell you that you could shop at the supermarket using a shopping cart equipped with an interactive touch screen computer that is capable of locating your favorite products on a store map? What if it could provide coupons and recipes? How about if it used a product scanner that could keep a running total of your items for quick and easy checkout? Is that something you might be interested in?
In 2009, augmented reality became a regular part of the advertising lexicon and it popped up in countless brainstorming sessions across the country. However, up to this point, few have been able to translate its undeniable ooh and aah factor into practical applications.
If you’re not yet familiar with augmented reality, it’s essentially a mixed reality that’s created by merging the real-world environment with virtual, computer-generated imagery. In most cases, this mixed reality is created in front of a computer’s webcam. Read More »
The LAUNCH / PKG Blog is written by employees of LAUNCH and PKG on advertising and marketing-related topics such as Industry Insights & Trending, Shopper Marketing, Agency Life and more. In it we express our views and opinions, and we invite you to share your thoughts on the topics covered here.