Brands that enhance the quality of emotional connections between consumers will benefit greatly in 2012. The desire for self expression in the home and especially in the kitchen is the key for many shoppers who want to their personal style to shine. Content that empowers shoppers together with the expanding smartphone usage and lifestyle sites such as Pinterest and will be setting new standards for self expression.
In the last week of October, the Pew Research Center’s Project for Excellence in Journalism released a study called The Tablet Revolution. This study gives great insight on tablet usage. While the study focuses primarily on how people read and receive news on their tablets, we can get key takeaways on how tablets will play a role in shopping this holiday season.
The first “wired” generation. Gamers. Influenced by mobile. Entitled. You can use many words to describe them, but the fact is: you can’t ignore them. Millennial Males are becoming increasingly important to more brands. There’s both a need and opportunity to communicate with them differently. Watch the latest LAUNCH video on Millennial Males and learn important marketing implications for this generation.
Ad campaigns and promotions relating to consumer packaged goods often focus on busy moms and silly, inept dads—but advertisers and marketers need to recognize that the American household has changed, from who is doing the shopping, to what a “household” means.
Recently, while trolling my Facebook newsfeed, I saw that the interns over at Nickelodeon had convinced Nick to start airing its shows from the ’90s. Having spent many nights in college talking about “rad” shows like Are You Afraid of the Dark? and Doug, I could barely contain my excitement: the ‘90s are coming back in a small, but significant, way for my friends and me.
It’s a pretty interesting time for Millennials in particular. We are growing up, moving out on our own—away from our family and friends, an Read More »
Millennials are probably the first generation committed to a life lived 24/7, “any time, any place,” with their mobile devices glued to their hands. While previous generations were generally accustomed to living in three location- and schedule-separate domains—Home/Family, Work/Professional and Social/Personal—Millennials can, and do, access these three domains wherever, whenever. A brief overview of Millennial behavior and mindset suggests that it is uniquely “reachable” by marketers. Read More »
The opposite of Fast Food is logically Slow Food. Just as the concept “Fast Food” evokes images of increasing obesity, rain forest devastation through over-grazing and unskilled burger-flipping jobs, Slow Food addresses an equally complex set of issues. A movement, a foundation, and a way of life, Slow Food is dedicated to protecting the right to (good) taste. Read More »
Mobile phones are just as important to consumers in helping with shopping decisions as they are to updating a Facebook status while on the go. At LAUNCH, when we think of how to incorporate the mobile channel and the best content for a mobile campaign, we ask ourselves a few basic questions first: Read More »
The LAUNCH / PKG Blog is written by employees of LAUNCH and PKG on advertising and marketing-related topics such as Industry Insights & Trending, Shopper Marketing, Agency Life and more. In it we express our views and opinions, and we invite you to share your thoughts on the topics covered here.