Sanford Shines at the Summit International Awards

Conference & Events | May 20th, 2010 | By Launch

Liz Schwartz, Associate Creative Director and Joe Giordano, Senior Art Director

We’re proud to announce that our work on the Prismacolor 2010 Calendar and Prismacolor Manga Campaign won gold. The Summit Creative Awards, part of the Summit International Awards, recognize only the top creative being generated by companies or individuals who bill less than 30 million a year. This year’s competition drew thousands of submissions from twenty four countries. Click to learn more about our award-winning work.  Read More »

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2006 Launch Agency News

Digital & Mobile, Promotions | January 1st, 2006 | By Launch

Fall.2006

Launch Partners Mentos Mints with Blue Man Group’s National Tour “How to be a Megastar 2.0”

As part of the sponsorship agreement, the tour features an all new Mentos Geysers video that premiered in the Blue Man Group’s concert and has quickly established itself as a fan favorite. Concert goers also received information on how to use Mentos to make their own “geysers.” Local radio station tie-ins promoting the tour participated in ticket giveaways.

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10.2006

Launch Presents Educational Workshop on Viral Marketing at PromoLive Conference

The session focused on Launch’s work with Perfetti Van Melle on the Mentos Geysers Video Contest that aired on YouTube and accumulated over 3 million hits.

07.2006

Launch Partners Jelly Belly with “The Ant Bully” Movie by Warner Brothers


The deal included product placement by casting Jelly Bellies as “Sweet Rocks” in the movie, limited edition Ant Bully jelly beans, mail-in offer for a custom produced Jelly Belly Ant Bully book by Scholastic, and sampling at theatres nationwide.

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04.2006

Launch Works with Hartmarx to Create the Inaugural Jack Nicklaus International Invitational Amateur Golf Tournament

The tournament was established for Hartmarx retailers in 10 countries, from Japan to South Africa, Mexico to Canada, to reward their customers with a chance to play in the world finals on Jack Nicklaus’ home golf course, The Bear’s Club, in Juniper, Florida. The program included regional and national tournaments in each country along with the international finals that featured a champions’ banquet, commemorative “Golden” Jackets, and the chance to meet Jack himself.

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01.2006

Launch Creates $250,000 Mystery Flavor Promotion for Jelly Belly


Mixed in with signature Jelly Belly beans, consumers found Mystery Flavor Beans – white beans with a red question mark. Once tasted, they went online to guess the flavor and get a shot at a share of the over $250,000 in prizes. Consumers won Jelly Belly Mini Bean machines, Apple iPod ® Shuffles, Mini Cooper ® cars, and even a trip to Jelly Belly headquarters outside San Francisco where one lucky winner had the chance to win $100,000 cash during “Mystery Flavor Celebration Day.” Everyone who played got a fun Mr. Jelly Belly widget (computer desktop toy) which was specially created for the promotion.

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2005 Launch Agency News

Branding & Packaging, Promotions | January 1st, 2005 | By Launch

12.2005

Launch Helps Swingline Stapler Give Consumers a “No Worries” Tax Break

“No Worries” sweepstakes offered consumers a $25,000 tax break to reduce Americans’ tax-time worries and give them a break on their tax payments. Over 550,000 consumers entered the sweeps via a promotional website and through mail-in entries.

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07.2005

Launch Partners Sanford with Subaru for “OutBack To School” Promotion

Prize partner Subaru offered up their Outback station wagon as the perfect prize for Sanford’s back to school selling season. In-store modular displays supported the sweepstakes along with a promotional micro-site. The winner could not have been luckier as he was a father of 6 children.

05.2005

Package Design Magazine features Launch’s branding and packaging work for World’s Finest Chocolate, including updating the brand identity.

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04.2005

Launch Takes Jelly Belly International with Flavor Adventure Promotion


The promotion – the first-ever multi-market international effort for Jelly Belly – aimed to increase sales, awareness and buy-in from brokers, sales forces, and retailers. The promotion resulted in sales increases ranging from 19% to 25% throughout Canada, Germany, Japan and the UK.

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