w3 awards silver
Each year the W3 Awards, judged by the esteemed International Academy of the Visual Arts, honors outstanding creative work on the web in a number of different categories for marketing programs, websites and videos. This year, LAUNCH is proud to announce that we’ve taken home two awards for excellence on the web for our work with Sara Lee!
“Cloud” is a popular buzzword at the moment. It’s at the center of multiple advertising campaigns. And cloud-specific software is available to help consumers optimize the cloud and integrate it with their devices, and Google’s release of the Chromebook was a statement that” all you need is cloud.” Read More »
Shopper Technology Institute recently consulted with LAUNCH to develop a lead article on influencing shoppers through digital engagements. The piece quotes Heather Magnussen,VP, who explains the importance of understanding the mindset and need state of the shopper in relation to digital and mobile activations.
This week Forbes Online, which dubs itself as providing “Information for the World’s Business Leaders,” has released their list of the nation’s top 100 “Most And Least Reputable Big Companies,” and two of LAUNCH’s clients are on the “Most Reputable” list. We are proud to be working with Sara Lee and ConAgra Foods, companies which should be commended for being enterprising enough to provide a trustworthy and ethical experience for consumers while continuing to provide their quality CPG products.
Jim Gelder, Vice President of Creative at LAUNCH and Korhan Beba, Senior Brand Manager for State Fair® Brand, Sara Lee Corporation will present their revealing breakout session “Using Digital to Engage and Influence Busy Moms” at the 2011 PMA Annual Conference.
Mark your calendars and gear up for breakout sessions and swag bags—LAUNCH is excited to announce our sponsorship of the 2011 Packaging That Sells conference. This year’s conference will be held at the W Chicago—City Center hotel from October 6–7.
Billed as the “only event specifically focused on the marketing impact of packaging,” the conference is a can’t-miss annual gathering for package designers and developers, brand marketers, agencies and anyone seeking insights, inspiration, and information on brand packaging. Last year’s speakers included Eric Ryan, cofounder of packaging innovator Method; Aimee Johnson, VP of Strategic Coffee Initiatives at Starbucks, who shared the story of the coffee giant’s Via instant coffee product; Jennifer Westemeyer, Kimberly-Clark brand design director, who gave a “daring” presentation on the attention-grabbing new U by Kotex packaging; and Katrina Markoff, founder of Chicago’s own Vosges Haut Chocolat (with which this LAUNCH employee is delightfully familiar).
At LAUNCH, we’ve been focusing a lot lately on how to maximize the potential impact of a brand’s owned media. Generally, when we take an initial look at the elements a brand owns, the first two things we typically assess are product and packaging. I wanted to offer some examples of two brands we have been watching that are doing a really good job of continuously innovating their product or packaging, making them work harder to generate greater potential exposure, loyalty and earned media. So, who is getting it right?
What’s more of an honor than competing in one of the most prestigious marketing competitions in the industry? Being asked to judge it!
Our very own Jim Gelder, VP Creative, was chosen to judge the 2010 REGGIE awards. Since 1983, the Promotion Marketing Association’s REGGIE awards have recognized marketing agencies’ top programs from the previous year. To be considered REGGIE-worthy, the agencies must use their creativity to formulate campaigns that promote brands, while motivating consumers and accelerating sales.
