Brands that enhance the quality of emotional connections between consumers will benefit greatly in 2012. The desire for self expression in the home and especially in the kitchen is the key for many shoppers who want to their personal style to shine. Content that empowers shoppers together with the expanding smartphone usage and lifestyle sites such as Pinterest and will be setting new standards for self expression.
In this uncertain economy, consumers have tightened their belts, making fewer shopping trips and spending less per trip than before the recession. As shoppers make fewer large, planned trips, their basket sizes and rings decrease, and store brands become an increasingly attractive cost-saving option, brands should look to providing consumers with deals to establish loyalty, drive sales and generate buzz.
Photo courtesy of Veer
Mobile phones are just as important to consumers in helping with shopping decisions as they are to updating a Facebook status while on the go. At LAUNCH, when we think of how to incorporate the mobile channel and the best content for a mobile campaign, we ask ourselves a few basic questions first: Read More »
“Cloud” is a popular buzzword at the moment. It’s at the center of multiple advertising campaigns. And cloud-specific software is available to help consumers optimize the cloud and integrate it with their devices, and Google’s release of the Chromebook was a statement that” all you need is cloud.” Read More »
This week Forbes Online, which dubs itself as providing “Information for the World’s Business Leaders,” has released their list of the nation’s top 100 “Most And Least Reputable Big Companies,” and two of LAUNCH’s clients are on the “Most Reputable” list. We are proud to be working with Sara Lee and ConAgra Foods, companies which should be commended for being enterprising enough to provide a trustworthy and ethical experience for consumers while continuing to provide their quality CPG products.
Jim Gelder, Vice President of Creative at LAUNCH and Korhan Beba, Senior Brand Manager for State Fair® Brand, Sara Lee Corporation will present their revealing breakout session “Using Digital to Engage and Influence Busy Moms” at the 2011 PMA Annual Conference.
At LAUNCH, we’ve been focusing a lot lately on how to maximize the potential impact of a brand’s owned media. Generally, when we take an initial look at the elements a brand owns, the first two things we typically assess are product and packaging. I wanted to offer some examples of two brands we have been watching that are doing a really good job of continuously innovating their product or packaging, making them work harder to generate greater potential exposure, loyalty and earned media. So, who is getting it right?
What’s more of an honor than competing in one of the most prestigious marketing competitions in the industry? Being asked to judge it!
Our very own Jim Gelder, VP Creative, was chosen to judge the 2010 REGGIE awards. Since 1983, the Promotion Marketing Association’s REGGIE awards have recognized marketing agencies’ top programs from the previous year. To be considered REGGIE-worthy, the agencies must use their creativity to formulate campaigns that promote brands, while motivating consumers and accelerating sales.
