w3 awards silver
Each year the W3 Awards, judged by the esteemed International Academy of the Visual Arts, honors outstanding creative work on the web in a number of different categories for marketing programs, websites and videos. This year, LAUNCH is proud to announce that we’ve taken home two awards for excellence on the web for our work with Sara Lee!
October has been a busy month. LAUNCH attended and participated in two industry events to gather new insights and proudly display our work. The National Association of Convenience Stores (NACS) conference is one of the 50 largest annual trade shows in the U.S; LAUNCH attended to check out the most comprehensive representation of products and services for the convenience industry. Read More »
Shopper Technology Institute recently consulted with LAUNCH to develop a lead article on influencing shoppers through digital engagements. The piece quotes Heather Magnussen,VP, who explains the importance of understanding the mindset and need state of the shopper in relation to digital and mobile activations.
This week Forbes Online, which dubs itself as providing “Information for the World’s Business Leaders,” has released their list of the nation’s top 100 “Most And Least Reputable Big Companies,” and two of LAUNCH’s clients are on the “Most Reputable” list. We are proud to be working with Sara Lee and ConAgra Foods, companies which should be commended for being enterprising enough to provide a trustworthy and ethical experience for consumers while continuing to provide their quality CPG products.
Jim Gelder, Vice President of Creative at LAUNCH and Korhan Beba, Senior Brand Manager for State Fair® Brand, Sara Lee Corporation will present their revealing breakout session “Using Digital to Engage and Influence Busy Moms” at the 2011 PMA Annual Conference.
That’s what Sarah S. from Tennessee won when she purchased one of her many boxes of State Fair Corn Dogs. On the main stage at this year Food City Food Show in Knoxville, Tenn., Daryl Gormley (General Manger of Breakfast & Snacking for Sara Lee) presented a check to Sarah for $500,000. She’s this year’s grand prize winner of the hugely successful State Fair Dream Home promotion. Launch created this promotion, which has enjoyed more than 1.5 million online game plays since the program began. Read More »
Back in April, a few members of the Launch Flight Crew jet-set to sunny, and un-seasonably chilly, San Diego to attend Workology 2.0. The conference offered an opportunity to “gather, gain knowledge, and grow your business”, and have a little too much fun, along with Workamajig users from over 100 other agencies around the globe. In the 3.5 years Launch has used the web-based project management software, Launchers have become all too familiar with Workamajig’s timesheets. However, with so much more to offer Workology served as an opportunity to learn how other agencies use the software, and provided a sneak peak at some of the upcoming features that promise to help agencies like Launch run their business even more smoothly. Read More »
