Is she responsible for one of the more memorable jingles of all time?
Maybe it’s just me, but I think there’s a little bit of a trendlet happening right now in the world of advertising. Jingles have made a comeback of sorts. And I’m thrilled. Read More »
In the last week of October, the Pew Research Center’s Project for Excellence in Journalism released a study called The Tablet Revolution. This study gives great insight on tablet usage. While the study focuses primarily on how people read and receive news on their tablets, we can get key takeaways on how tablets will play a role in shopping this holiday season.
Timeline and apps: These are two of the biggest changes to affect the future of Facebook. They will not only change the way people interact with their friends and family on the social network, but also how people will interact with brands.
There were a slew of new changes and enhancements that Mark Zuckerberg and co. announced in late September, but let’s focus on these two features that most marketers need to be conscious of and how they could impact future campaigns:
The first “wired” generation. Gamers. Influenced by mobile. Entitled. You can use many words to describe them, but the fact is: you can’t ignore them. Millennial Males are becoming increasingly important to more brands. There’s both a need and opportunity to communicate with them differently. Watch the latest LAUNCH video on Millennial Males and learn important marketing implications for this generation.
It may not have been the new, redesigned phone everyone (including myself, sigh) was hoping for, but the updates for the iPhone 4S that were announced by Apple on Tuesday are pretty significant. They made the best smartphone ever made even better.
While the upgrades won’t necessarily have an impact overnight for brands, there are three significant improvements that will over time:
Social media is nothing new. It’s always been here in small groups. Consumers have been talking about brands for as long as we can remember: at the kitchen table, at the watercooler, in car pools on the way to and from work. The only thing that has changed is that technology has evolved, so now, that four-person car pool conversation can spread all over the highways—instantly. With the advance of mobile devices and channels like YouTube, Twitter, Facebook and Pinterest, the conversation about a brand can spread like wildfire. But who owns that conversation? Who is responsible for keeping that conversation fresh enough to keep the consumer engaged?
Image courtesy of Veer
Millennials are probably the first generation committed to a life lived 24/7, “any time, any place,” with their mobile devices glued to their hands. While previous generations were generally accustomed to living in three location- and schedule-separate domains—Home/Family, Work/Professional and Social/Personal—Millennials can, and do, access these three domains wherever, whenever. A brief overview of Millennial behavior and mindset suggests that it is uniquely “reachable” by marketers. Read More »
Photo courtesy of Veer
Mobile phones are just as important to consumers in helping with shopping decisions as they are to updating a Facebook status while on the go. At LAUNCH, when we think of how to incorporate the mobile channel and the best content for a mobile campaign, we ask ourselves a few basic questions first: Read More »