In the last week of October, the Pew Research Center’s Project for Excellence in Journalism released a study called The Tablet Revolution. This study gives great insight on tablet usage. While the study focuses primarily on how people read and receive news on their tablets, we can get key takeaways on how tablets will play a role in shopping this holiday season.
The first “wired” generation. Gamers. Influenced by mobile. Entitled. You can use many words to describe them, but the fact is: you can’t ignore them. Millennial Males are becoming increasingly important to more brands. There’s both a need and opportunity to communicate with them differently. Watch the latest LAUNCH video on Millennial Males and learn important marketing implications for this generation.
Mobile phones are just as important to consumers in helping with shopping decisions as they are to updating a Facebook status while on the go. At LAUNCH, when we think of how to incorporate the mobile channel and the best content for a mobile campaign, we ask ourselves a few basic questions first: Read More »