Mark your calendars and gear up for breakout sessions and swag bags—LAUNCH is excited to announce our sponsorship of the 2011 Packaging That Sells conference. This year’s conference will be held at the W Chicago—City Center hotel from October 6–7.
Billed as the “only event specifically focused on the marketing impact of packaging,” the conference is a can’t-miss annual gathering for package designers and developers, brand marketers, agencies and anyone seeking insights, inspiration, and information on brand packaging. Last year’s speakers included Eric Ryan, cofounder of packaging innovator Method; Aimee Johnson, VP of Strategic Coffee Initiatives at Starbucks, who shared the story of the coffee giant’s Via instant coffee product; Jennifer Westemeyer, Kimberly-Clark brand design director, who gave a “daring” presentation on the attention-grabbing new U by Kotex packaging; and Katrina Markoff, founder of Chicago’s own Vosges Haut Chocolat (with which this LAUNCH employee is delightfully familiar).
