Timeline and apps: These are two of the biggest changes to affect the future of Facebook. They will not only change the way people interact with their friends and family on the social network, but also how people will interact with brands.
There were a slew of new changes and enhancements that Mark Zuckerberg and co. announced in late September, but let’s focus on these two features that most marketers need to be conscious of and how they could impact future campaigns:
I love the 90s
Recently, while trolling my Facebook newsfeed, I saw that the interns over at Nickelodeon had convinced Nick to start airing its shows from the ’90s. Having spent many nights in college talking about “rad” shows like Are You Afraid of the Dark? and Doug, I could barely contain my excitement: the ‘90s are coming back in a small, but significant, way for my friends and me.
It’s a pretty interesting time for Millennials in particular. We are growing up, moving out on our own—away from our family and friends, an Read More »
Photo Credit: http://stldesignworld.wordpress.com/tag/slow-food-st-louis/
The opposite of Fast Food is logically Slow Food. Just as the concept “Fast Food” evokes images of increasing obesity, rain forest devastation through over-grazing and unskilled burger-flipping jobs, Slow Food addresses an equally complex set of issues. A movement, a foundation, and a way of life, Slow Food is dedicated to protecting the right to (good) taste. Read More »
More and more we’re seeing marketers tugging at our heart strings. They’re painting a picture in which people have rediscovered family due to the recession. While that’s all well and good, we’d like to make the argument that the importance of family never left. Family isn’t gaining importance, it has always been important. The difference is people are now talking about it more openly. And while money isn’t directly tied to love, it is directly tied to the way you spend. In what has been a trying year for everyone, it’s important to stay positive (i.e. promoting togetherness). If you can do that while speaking to value, you’ve hit the sweet spot. Here’s why value has become even more key to everyone’s marketing plan. Read More »
Image from brandweek.com
And so we’ve all heard that there was a shift in spending due a little thing called the recession. Not too long ago gas was four dollars a gallon and people still drove Humvees to actual jobs. That reality is long gone, and consumers have become considerably wiser with their discretionary income. Ultimately ‘09 marked a year of insight research to better target consumers before investments were made in-store.*1 Read More »
Image from www.foursquare.com
Is the next big marketing opportunity checking in? What began as an addictive mobile app in March has taken off into a social platform with somewhere around 170, 000 users*1. Foursquare is a social website and app meant for your phone, which as of Friday, January 8th has gone worldwide. This announcement caused a surge in usage to a post a second*2. You can download this application to your iPhone, Android enabled phone, Blackberry, Palm Pre, and to your Nokia N900 (unofficially*3). You can also access the website through any phone’s web browser. Read More »