Last weekend, the LAUNCH crew packed up their sunscreen and headed down south to Panama City for some fun in the sun. Well, some fun and a bit of work at Captain Punch Beard’s Party Plank event hosted by Sour Punch and created by LAUNCH.
Building Loyalty Through Deals
Trending & Insights | October 13th, 2011 | By Launch
In this uncertain economy, consumers have tightened their belts, making fewer shopping trips and spending less per trip than before the recession. As shoppers make fewer large, planned trips, their basket sizes and rings decrease, and store brands become an increasingly attractive cost-saving option, brands should look to providing consumers with deals to establish loyalty, drive sales and generate buzz.
Congrats to Our Clients for being Forbes’ “Most Reputable”
Trending & Insights | April 8th, 2011 | By Launch
This week Forbes Online, which dubs itself as providing “Information for the World’s Business Leaders,” has released their list of the nation’s top 100 “Most And Least Reputable Big Companies,” and two of LAUNCH’s clients are on the “Most Reputable” list. We are proud to be working with Sara Lee and ConAgra Foods, companies which should be commended for being enterprising enough to provide a trustworthy and ethical experience for consumers while continuing to provide their quality CPG products.
LAUNCH & State Fair® Brand Lead PMA Breakout Session
Trending & Insights | April 1st, 2011 | By Kevin Keating
Jim Gelder, Vice President of Creative at LAUNCH and Korhan Beba, Senior Brand Manager for State Fair® Brand, Sara Lee Corporation will present their revealing breakout session “Using Digital to Engage and Influence Busy Moms” at the 2011 PMA Annual Conference.
American Graphic Design Awards Tap LAUNCH
Conference & Events, Digital & Mobile, Promotions | January 21st, 2011 | By LaunchWe just received our copy of the November|December issue of Graphic Design USA. And we’re excited to be in it.
Launch Picks Up 6 Davey Awards
Conference & Events, Digital & Mobile, Promotions | December 15th, 2010 | By Victoria Vitsur
Each year, the Davey Awards honor small firms that have big ideas. We’re proud to announce that Launch received a slew of them this year.
The Davey Awards are the largest and most prestigious awards competition exclusively for the “Davids” of creativity. Just as David defeated the giant Goliath with a little rock and a great idea, the Davey Awards take their name from the Biblical story of David and Goliath, honoring small firms that utilize innovative ideas rather than million-dollar budgets.
Experience Launch’s Event Marketing in the New Superbook!
Digital & Mobile, Promotions | November 23rd, 2010 | By Launch
Event Marketer's Superbook, Launch's Listing
Why read about our Event Marketing Programs when you can experience them for yourself? At Launch Creative Marketing, we’re showing off our experiential side this week as Event Marketer‘s The Event Industry Superbook is published. Launch’s listing features a QR code that takes visitors to a video we produced showcasing our event marketing activities—the 2010 Summer Dew Tour in particular.
Success on a small budget: BERNINA Swiss Auction to be featured in PMA Webinar on November 9
Conference & Events, Promotions | November 3rd, 2010 | By Launch
The Launch-created BERNINA Swiss Auction promotion, winner of both the 2010 Gold REGGIE for small budget promotions and a Silver Globe award, will be the subject of a Promotion Marketing Association (PMA) webinar next week. Scheduled for 1 p.m. CT on November 9th, this webinar will feature Launch’s SVP/Chief Creative Officer Tom Baer and BERNINA’s VP Marketing Gail Wheeler as presenters. Read More »