w3 awards silver
Each year the W3 Awards, judged by the esteemed International Academy of the Visual Arts, honors outstanding creative work on the web in a number of different categories for marketing programs, websites and videos. This year, LAUNCH is proud to announce that we’ve taken home two awards for excellence on the web for our work with Sara Lee!
This week Forbes Online, which dubs itself as providing “Information for the World’s Business Leaders,” has released their list of the nation’s top 100 “Most And Least Reputable Big Companies,” and two of LAUNCH’s clients are on the “Most Reputable” list. We are proud to be working with Sara Lee and ConAgra Foods, companies which should be commended for being enterprising enough to provide a trustworthy and ethical experience for consumers while continuing to provide their quality CPG products.
Jim Gelder, Vice President of Creative at LAUNCH and Korhan Beba, Senior Brand Manager for State Fair® Brand, Sara Lee Corporation will present their revealing breakout session “Using Digital to Engage and Influence Busy Moms” at the 2011 PMA Annual Conference.
We just received our copy of the November|December issue of Graphic Design USA. And we’re excited to be in it.
Each year, the Davey Awards honor small firms that have big ideas. We’re proud to announce that Launch received a slew of them this year.
The Davey Awards are the largest and most prestigious awards competition exclusively for the “Davids” of creativity. Just as David defeated the giant Goliath with a little rock and a great idea, the Davey Awards take their name from the Biblical story of David and Goliath, honoring small firms that utilize innovative ideas rather than million-dollar budgets.
Launch Creative has snatched up another award—this time a 2010 Design of the Times award. Our Sara Lee EarthGrains Eco-Grain packaging won a Best of the Times Bronze award. Created to promote Sara Lee’s use of sustainably farmed Eco-Grain in its breads, the refreshed EarthGrains Eco-Grain packaging uses a neutral color palette to provide shoppers with visual cues about the line’s “natural” and “healthy” attributes. While keeping with the original EarthGrains brand image, the streamlined design looks cleaner and more contemporary, making it easy for consumers to find EarthGrains Eco-Grain product on the shelf. The packaging also calls out the line’s product benefits, enabling Sara Lee to attract shoppers, drive sales and create a new favorite bread among healthy eaters.
Checking the mail at Launch was extra-exciting this week, because we got the new issue of Creative Magazine! We are proud to have four of our displays featured in this month’s edition: Sara Lee’s EarthGrains wire rack, ConAgra’s Healthy Choice/Marie Callender’s display, Kellogg’s Holiday Spectacular display, and ConAgra’s RO*TEL pop-up display series.
The eye-catching EarthGrains display (above) is a wood and wire rack that offers an airy, open front, aiding in optimal shopability. The award-winning Healthy Choice and Marie Callender’s display (above) features an innovative split header which can be swapped out, allowing for customization. The RO*TEL pop-up display (below left) offers bold graphics and easy set-up for retailers. The Kellogg’s Holiday Spectacular display (below right) is a warm, cozy reminder of the comforts of the holiday season.
Last week, Launch president Kevin Keating and client Korhan Beba of Sara Lee were featured speakers of the September Chicago AMA meeting titled “Mobile: Marketing on Demand”. There was quite a collection of leading mobile marketers in attendance that included:
