We’ve seen iPads all over in such places as car navigation systems, on the bus and most recently being sold at Target and Walmart. At Launch the next place we’re expecting to see them is where we shop, and couldn’t be more excited. There are so many advantages to having these wireless, interactive units a part of the shopping experience:
Last week, Launch president Kevin Keating and client Korhan Beba of Sara Lee were featured speakers of the September Chicago AMA meeting titled “Mobile: Marketing on Demand”. There was quite a collection of leading mobile marketers in attendance that included:
When Launch created a new promotion for Sara Lee’s State Fair Brand corn dogs, they knew they had developed a targeted solution poised for success by offering a prize relevant to the current economic climate— half a million dollars towards a dream home. With the promotion hitting over one million game plays in August, consumers agree that the prize is worth playing for.
11.2008
Launch creates “Mini Miracles,” with an Integrated Holiday Promotion for ConAgra
Program included weekly sweepstakes, FSIs, in-store displays, FREE holiday success guide, and promotional website. Brands featured Swiss Miss, Peter Pan, Orville Redenbacher’s, Reddi-wip, and Poppycock.
09.2008
Launch Helps Healthy Choice Target Office Workers with In-store Displays
Shopper Marketing magazine pointed out, “… the in-store team and Launch Creative Marketing really drove a lot of the initial communication platform…”.
Fall.2008
Launch Designs New Paper Mate Expressions Products for Sanford
Breakthrough designs included both package blister cards and product graphics for pen barrels for this top-selling brand.
Spring.2008
Launch Creates New Trade Advertising for World’s Finest Chocolate
New campaign focused on the quality of the company’s chocolate and the profitability that can be achieved by partnering with the #1 chocolate fund raising company, helping World’s Finest reach new levels of success.
12.2005
Launch Helps Swingline Stapler Give Consumers a “No Worries” Tax Break
“No Worries” sweepstakes offered consumers a $25,000 tax break to reduce Americans’ tax-time worries and give them a break on their tax payments. Over 550,000 consumers entered the sweeps via a promotional website and through mail-in entries.
07.2005
Launch Partners Sanford with Subaru for “OutBack To School” Promotion
Prize partner Subaru offered up their Outback station wagon as the perfect prize for Sanford’s back to school selling season. In-store modular displays supported the sweepstakes along with a promotional micro-site. The winner could not have been luckier as he was a father of 6 children.
05.2005
Package Design Magazine features Launch’s branding and packaging work for World’s Finest Chocolate, including updating the brand identity.
04.2005
Launch Takes Jelly Belly International with Flavor Adventure Promotion
The promotion – the first-ever multi-market international effort for Jelly Belly – aimed to increase sales, awareness and buy-in from brokers, sales forces, and retailers. The promotion resulted in sales increases ranging from 19% to 25% throughout Canada, Germany, Japan and the UK.