You think Augmented Reality is cool, right? We do. What if you got to experience Augmented Reality in Times Square? Well that is exactly what happened to some lucky people who engaged with a Forever 21 billboard.
Augmented Reality: Great example of merging digital and offline
Trending & Insights | July 21st, 2010 | By LaunchInsights were big for In-Store in ‘09 but it’s 2010
Trending & Insights | January 21st, 2010 | By Launch
Image from brandweek.com
And so we’ve all heard that there was a shift in spending due a little thing called the recession. Not too long ago gas was four dollars a gallon and people still drove Humvees to actual jobs. That reality is long gone, and consumers have become considerably wiser with their discretionary income. Ultimately ‘09 marked a year of insight research to better target consumers before investments were made in-store.*1 Read More »