“Cloud” is a popular buzzword at the moment. It’s at the center of multiple advertising campaigns. And cloud-specific software is available to help consumers optimize the cloud and integrate it with their devices, and Google’s release of the Chromebook was a statement that” all you need is cloud.” Read More »
If you happened to watch the MTV video music awards (VMAs for all you non-Bieber fans) you saw a heavy integration with Twitter and another great example of how social media is definitely here to stay. Going in and out of commercial breaks they gave the TV audience updated Twitter numbers such as:
No one can deny that 2009 was a tough year for everyone. The advertising industry took a huge hit as clients and agencies alike had to find increasingly clever ways to produce attention-getting work with limited resources. However, all “doing more with less” clichés aside, Launch was able to grow from the experience – in many ways. Read More »
06.2009
Ball Park turns to Launch to manage all elements of Ball Park’s Dew Tour sponsorship activation.
Read More or Download Chicago Tribune Insert PDF
Launch designs new packaging for two new flavors of Mrs. Dash seasoning.
05.2009
Launch helps ConAgra bring the Alexia brand to market by creating an award-winning sales kit and eye-catching floor and counter displays.
Launch Designs Sanford’s New Sharpie: Stainless Steel Marker Packaging
Complete package design and logo updates showcased a premium, modern product look – perfect for entering the premium pen category.
04.2009
Launch creates R&D experience at Downers Grove corporate headquarters.
Launch Gets Chicago Craving: Ball Park Hotdogs with Billboards
Promoted Ball Park’s association with baseball by placing billboards along highways throughout Chicago. Creative incorporated Ball Park’s relationship with the Chicago Cubs while being careful not to alienate Sox fans.
02.2009
Launch Introduces Totally Re-Designed Website
Showcasing the agency’s expertise in all areas of the integrated marketing mix, including brand design, in-store activation, promotions, and expanded digital marketing capabilities.
Fall.2006
Launch Partners Mentos Mints with Blue Man Group’s National Tour “How to be a Megastar 2.0”
As part of the sponsorship agreement, the tour features an all new Mentos Geysers video that premiered in the Blue Man Group’s concert and has quickly established itself as a fan favorite. Concert goers also received information on how to use Mentos to make their own “geysers.” Local radio station tie-ins promoting the tour participated in ticket giveaways.
10.2006
Launch Presents Educational Workshop on Viral Marketing at PromoLive Conference
The session focused on Launch’s work with Perfetti Van Melle on the Mentos Geysers Video Contest that aired on YouTube and accumulated over 3 million hits.
07.2006
Launch Partners Jelly Belly with “The Ant Bully” Movie by Warner Brothers
The deal included product placement by casting Jelly Bellies as “Sweet Rocks” in the movie, limited edition Ant Bully jelly beans, mail-in offer for a custom produced Jelly Belly Ant Bully book by Scholastic, and sampling at theatres nationwide.
04.2006
Launch Works with Hartmarx to Create the Inaugural Jack Nicklaus International Invitational Amateur Golf Tournament
The tournament was established for Hartmarx retailers in 10 countries, from Japan to South Africa, Mexico to Canada, to reward their customers with a chance to play in the world finals on Jack Nicklaus’ home golf course, The Bear’s Club, in Juniper, Florida. The program included regional and national tournaments in each country along with the international finals that featured a champions’ banquet, commemorative “Golden” Jackets, and the chance to meet Jack himself.
01.2006
Launch Creates $250,000 Mystery Flavor Promotion for Jelly Belly
Mixed in with signature Jelly Belly beans, consumers found Mystery Flavor Beans – white beans with a red question mark. Once tasted, they went online to guess the flavor and get a shot at a share of the over $250,000 in prizes. Consumers won Jelly Belly Mini Bean machines, Apple iPod ® Shuffles, Mini Cooper ® cars, and even a trip to Jelly Belly headquarters outside San Francisco where one lucky winner had the chance to win $100,000 cash during “Mystery Flavor Celebration Day.” Everyone who played got a fun Mr. Jelly Belly widget (computer desktop toy) which was specially created for the promotion.